My Specialization


Direct Contact Marketing

The world’s economy is constantly developing and changing. Accordingly, it is also necessary for businesses to adapt their approach to maintain their competitive edge. Flexibility is important.

More mature markets call for a more aggressive and pro-active approach to marketing strategy. It is vital that we do not remain mere “passive marketeers,” but that we use also more active tactics to advance our business goals. Direct contact marketing has proven to be a successful standalone strategy as well as an excellent complimentary program.

I have chosen to focus on this active and dynamic style because of its flexibility and ability to generate immediate results. I strongly support marketing activities that are based on clearly defined tasks and yield visible results and cost effectiveness.